A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_URI::$config is deprecated

Filename: core/URI.php

Line Number: 101

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Router::$uri is deprecated

Filename: core/Router.php

Line Number: 127

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$benchmark is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$hooks is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$config is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$log is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$utf8 is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$uri is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$exceptions is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$router is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$output is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$security is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$input is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$lang is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$load is deprecated

Filename: core/Controller.php

Line Number: 78

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$db is deprecated

Filename: core/Loader.php

Line Number: 390

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated

Filename: database/DB_driver.php

Line Number: 371

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 132

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 290

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 164

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 233

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 313

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 354

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 284

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 291

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 306

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 316

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 317

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 318

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 319

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 377

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 110

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_start(): Session cannot be started after headers have already been sent

Filename: Session/Session.php

Line Number: 143

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$session is deprecated

Filename: core/Loader.php

Line Number: 1290

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$agent is deprecated

Filename: core/Loader.php

Line Number: 1290

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/helpers/visitor_data_helper.php
Line: 10
Function: library

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 113
Function: collect_visitor_data

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 11
Function: _run_prime_procedures

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: filter_var(): Passing null to parameter #3 ($options) of type array|int is deprecated

Filename: core/Input.php

Line Number: 574

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/helpers/visitor_data_helper.php
Line: 12
Function: ip_address

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 113
Function: collect_visitor_data

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 11
Function: _run_prime_procedures

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: trim(): Passing null to parameter #1 ($string) of type string is deprecated

Filename: helpers/visitor_data_helper.php

Line Number: 23

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/helpers/visitor_data_helper.php
Line: 23
Function: trim

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 113
Function: collect_visitor_data

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 11
Function: _run_prime_procedures

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: trim(): Passing null to parameter #1 ($string) of type string is deprecated

Filename: helpers/visitor_data_helper.php

Line Number: 24

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/helpers/visitor_data_helper.php
Line: 24
Function: trim

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 113
Function: collect_visitor_data

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 11
Function: _run_prime_procedures

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: trim(): Passing null to parameter #1 ($string) of type string is deprecated

Filename: helpers/visitor_data_helper.php

Line Number: 25

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/helpers/visitor_data_helper.php
Line: 25
Function: trim

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 113
Function: collect_visitor_data

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 11
Function: _run_prime_procedures

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: trim(): Passing null to parameter #1 ($string) of type string is deprecated

Filename: helpers/visitor_data_helper.php

Line Number: 26

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/helpers/visitor_data_helper.php
Line: 26
Function: trim

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 113
Function: collect_visitor_data

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 11
Function: _run_prime_procedures

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: trim(): Passing null to parameter #1 ($string) of type string is deprecated

Filename: helpers/visitor_data_helper.php

Line Number: 27

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/helpers/visitor_data_helper.php
Line: 27
Function: trim

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 113
Function: collect_visitor_data

File: /home/aarambhs/walkwaterconsulting.com/application/core/MY_Controller.php
Line: 11
Function: _run_prime_procedures

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 7
Function: __construct

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property How_we_do_it::$page_name is deprecated

Filename: controllers/How_we_do_it.php

Line Number: 8

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/controllers/How_we_do_it.php
Line: 8
Function: _error_handler

File: /home/aarambhs/walkwaterconsulting.com/index.php
Line: 317
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Solution_model::$ideas_table is deprecated

Filename: models/Solution_model.php

Line Number: 10

Backtrace:

File: /home/aarambhs/walkwaterconsulting.com/application/models/Solution_model.php
Line: 10
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Case study: Business Consulting How A Leading Asian Mobile Operator Got Back On A Track To Revenue Growth After A Devastating 80% Drop In Average Price

A case study showing how our Consultants helped a Leading Asian Mobile Operator steady their pricing again after a devastating 80 percent drop in their average price per minute in a single year as a result of hypercompetitive marketing environment.

A leading Asian mobile operator who had observed a devastating 80 percent drop in their average price per minute in just a single year as the result of a hypercompetitive marketing environment. We were asked to develop a strategy that would steady pricing and put the carrier on a track to revenue growth. As a result of in-depth consumer exploration, an evaluation of the pricing environment and competitive strategy, and our understanding of the fundamental mechanisms of price wars, we made the following recommendations -

  • Expand revenue by moving from uniform pricing to targeted pricing based on customer segment, region, and competitive pressure. Identical pricing meant that the carrier was giving away revenue when it didn’t have to; targeted pricing, driven by economic modelling and use of data analytics that instantly showed the impact of changes in pricing, changed the behavior of their business.
  • Develop pioneering campaigns and incentives that didn’t involve lowering prices but provided value-added services such as to augment the carrier’s perception as a brand that offered real value-for-money.
  • Become a best-practices leader in technology and analytics, which included the development of new implementation dashboards that gave management real-time insight into everything from the impact of pricing moves and tariff variations, to efficiency on a store-by-store level. This great performance transparency helped management to focus on the distribution hotspots. Rewards and incentives could be tied to performance like never before.

Impact

The amalgamation of these recommendations reversed the downward spiral; revenue growth was restored within 12 months, the company’s position as the country’s leading brand was fortified, and the brand became so much more appealing to retailers and distributors that their number increased by more than 20 percent.

Other Case Studies

Case Study How A Global Pharma Giant Got Its Life Back Through A High Performing Data Propelled Model

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